For decades, Weight Watchers has been in the business of teaching overweight people to:
• Weigh, measure, count, and write down everything they eat.
• Make certain foods “special” by assigning them higher
point values.
• Weigh-in to measure their success… or failure.
Why would this company now shockingly back-pedal and admit, “diets don’t work” then make the ridiculous claim “Weight Watchers isn’t a diet”?
“That’s crazy!” — says Michelle May, M.D., who will get controversy brewing when she takes on the “Sacred Cow” that Weight Watchers has become. Known nationwide for workshops and keynotes that empower people to take charge of their eating, exercise, and lives,
Dr. May will discuss:
• Why the new Stop Dieting, Start Living Weight Watchers ads
“insult our intelligence!”
• Weight Watchers’ clients, making daily diet-like sacrifices and struggling with weight loss willpower, are being cruelly misled.
• Anyone who believes the company’s reckless messages will only obsess more about food and gain more weight.
• What a non-diet weight loss approach really involves, and how to tackle weight issues without the hype
.
Dr. May will debate anyone about Weight Watchers’
irresponsible, silly ads. She says, “If Weight Watchers worked, would anybody still be overweight?”
CREDENTIALS: International speaker and consultant Michelle May, M.D., is the award-winning author of AM I HUNGRY?: What to Do When Diets Don’t Work and accompanying DVD.
AVAILABILITY: Phoenix, nationwide by arrangement and via telephone
CONTACT: Dr. Michelle May, (480) 704-7811 (AZ); mmay@amihungry.com; www.amihungry.com
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RTIR Magazine
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This Expert Says: The Claim ‘Weight Watchers Isn’t a Diet’ is Absurd — and Could Make Millions of People FATTER
by
Admin
on Sat 01 Mar 2008 02:00 PM EST | Permanent Link
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