Hello, love. Did you ever wonder why GEICO relies on a small green lizard to sell its insurance products? Or why the image of a duck comes to mind when you hear the name Aflac? You’ll explore the fascinating world of branding and how it affects us as consumers and business owners when you interview Jack Sims, a marketing and branding expert who not only knows his stuff but sounds exactly like the GEICO gecko.

Invite Jack on-air to discuss:

•    How the biggest brands in America like, FedEx and Starbucks got that way.

•    Why we buy Volvos when we want a safe car and a BMW when we want a well-engineered one.

•    Why most marketing stinks and what can be done about it.

•    Why advertising no longer works and whether it tells the truth.

•    What small companies—and everyone who breathes—need to know about branding.

CREDENTIALS: Business consultant and speaker Jack Sims founded and sold two nationally-known companies, including the No. 1 marketing and promotion agency in America. He has worked with British Airways, General Foods, Nestle, Polaroid and other large companies. He is the author of GROWING SMALL BUSINESS INTO
BIG BRANDS.

Check out his Web site: www.jacksims.com. Or go to http://www.jacksims.com/rtir.wma for a special message to RTIR readers from Jack’s gecko.

AVAILABILITY: Nationwide by arrangement and via telephone; available last minute
CONTACT: Jack Sims, (845) 562-7019 (FL); info@jacksims.com