Why do Americans experience so much back pain? Almost everyone we know has had a back problem at some point. We’ve almost come to expect that our backs will deteriorate over time. Then why do people doing physically demanding jobs in certain parts of the world experience almost no back pain? Pain specialist Esther Gokhale (pronounced Go-clay) reveals their secret and:

• Why we need to look to old ways of thinking to heal our nation’s back woes.

• 10 back pain myths entrenched in our culture.

• How she re-educates people — including many senior citizens, world-class athletes, and physicians — on how to sit, stand, walk, bend, and sleep.

• Tales from her travels to Asia, Africa, and South America.

CREDENTIALS: Esther Gokhale, L.Ac. studied biochemistry at Harvard and Princeton, and acupuncture at San Francisco School of Oriental Medicine. In excruciating pain and facing a second back surgery, Esther decided to find a better way. She studied posture among cultures with little back pain and subsequently developed the Gokhale MethodSM. Her book 8 STEPS TO A PAIN-FREE BACK (Pendo Press, 2008) was called “the greatest contribution ever made to non-surgical back pain treatment” by Dr. Helen Barkan, a Mayo Clinic neurologist, and is the first in Esther’s series Remember When It Didn’t Hurt.

AVAILABILITY: San Francisco Bay area; Los Angeles; San Diego; Ann Arbor, MI; Chicago; New York City; Boston; Charlotte, NC; nationwide by arrangement and via telephone
CONTACT: Esther Gokhale, (650) 324-3244 (CA); esther@egwellness.com; www.wellstackedback.com