Pick up any newspaper and odds are you’ll find blaring headlines about the world’s soaring oil prices. Now ask yourself: Could this fiasco been avoided if politicians and executives handled it with more effective communication?

Nationally-renowned public relations strategist and marketing expert Jill Lublin says yes, and it starts with simple responsive techniques for reaching all the media. And Lublin warns that you have to get your story to the public quickly or risk damaging your business and your image. Don’t believe it? Look at President George W. Bush’s approval rating … the worst of any U.S. president.

With 20 years experience working with ABC, NBC, CBS, and other national media, Lublin will offer great ideas for creating excitement for any event and pull the media
like a magnet.

Lublin will also share:

• Surefire ways to get booked on national TV and radio shows.

• How to create a buzz and build celebrity status.

• Why it pays to be a media resource and the “go-to” expert in your field.

• What you DON’T want to do to annoy and alienate the media.

CREDENTIALS: Jill Lublin is the author of GET NOTICED…GET REFERRALS: Build Your Client Base and Your Business by Making a Name for Yourself, plus two national bestselling books,Guerrilla Publicity (considered the PR bible and is used in university marketing courses) and Networking Magic. Lublin is the CEO of the strategic consulting firm, Promising Promotion and also hosts the nationally syndicated radio show, Do the Dream.

AVAILABILITY: California, nationwide by arrangement and via telephone
CONTACT: Jennifer Geronimo, (415) 444-0401; (415) 883-3299 fax (CA); JMGeronimo@aol.com; www.JillLublin.com