This month Consumer Reports will evaluate diet programs. If the past is any indication, it will lead consumers to dieting failure, not success. Physician and fitness authority Michael Applebaum will explain why he believes Consumer Reports is inept, dangerous, unqualified to evaluate diets and not to be trusted.

Your audience will be shocked as he reveals that the magazine:

• Gives high ratings to virtually impossible to follow diets.

• Does not understand the most fundamental principle of weight loss.

• Touts diets with false and misleading claims, like YOU: On A Diet and The Abs Diet.

• Makes excuses for its mistakes, but not corrections, endangering the public.

CREDENTIALS: Michael Applebaum, M.D. is the only medical doctor to hold certifications in six different fitness specialties. He was recently interviewed on Fox News’s Your World with Neil Cavuto. Applebaum created the “Fit to Parent™” program and is author of WHY DIETS FAIL: The Simple Mistake That Ruins Millions of Lives; BE YOUR OWN PERSONAL TRAINER (“BYOPT™”); The FitnessMed™ GUIDE TO HEALTHY EATING; MASSematics™: How to Get Rich By Not Dieting; THE OFFICIAL I HATE TO EXERCISE DIET™ BOOK: Why Exercise Is The LAST Thing You Should Do To Lose Weight and THE DEVIL DIET™: Weight Loss Made Sinfully Simple™.

Check out his Web sites: www.FitnessMed.com and www.DrApplebaum.com.
For daily comments on fitness articles in the news: www.FitnessWatch.org.

AVAILABILITY: Chicago, IL, nationwide by arrangement and via telephone
CONTACT: Michael Applebaum, M.D., (312) 337-6476; PR@DrApplebaum.com; MEDIA KIT: www.DrApplebaum.com/MediaKit/pr.htm