Remember the good old days when you placed a business ad in the phone book and waited for customers to come to you? Neither do your customers. You can thank social media for that. But do you really need to tweet and blog just so friends can like you?
You’d better, says leading business coach Maria Stevens, but know this: While social media can pay off in a big way, using it requires patience and persistence to be effective—and like all other aspects of business marketing, one size does not fit all. You’ve got to understand your target market’s online habits, where they hang out and what they’ll respond to, whether it’s blogging, Facebook, Twitter, or Pinterest. Essentially, says Stevens, it all boils down to this: Know your customers, stay connected with them, and then build effective campaigns to serve them.
As your guest, Stevens will also explain:
• How to become a master marketer and social media expert in less than 30 minutes.
• Easy strategies for creating social media content without spending a lot of time doing it.
• The techniques which allow business owners to really work on their business and not just in it.
CREDENTIALS: Maria Stevens is an in-demand Ohio-based business coach and the creator of the Ultimate Small Business video course. The course is broken into six modules and covers everything from developing a mission statement to improving sales techniques.
AVAILABILITY: Nationwide, by arrangement and via telephone
CONTACT: Maria Stevens, (330) 953-2566 (OH); email@example.com